A well-designed welcome page is crucial for new users, as it's during this critical time that they'll decide if an application or SaaS product meets their expectations. A successful welcome page should reflect the brand, lay the foundation for customer success, and reassure users about their product decision. It can be personalized using data collected at signup, made interactive to encourage user engagement, offer sample content for a quick start, and provide easy access to support. By taking a fresh look at your welcome page, you can improve engagement from new users and show them how the app delivers on its promises.