In a rapidly changing business landscape where companies are feeling the financial squeeze, a new guide is being launched to help businesses unlock customer engagement and drive action with in-product messaging. This approach allows for timely, targeted, and personalized interactions with customers while they use products or websites, leading to increased product usage, activation, and customer retention. By implementing in-product messaging, companies can activate customers faster, find value up front, and drive the actions that want customers to take, ultimately exceeding customer expectations and boosting loyalty. The guide will share actionable strategies for engaging with customers at the right moment, driving action directly from products, apps, or websites, and increasing customer loyalty. With personalized in-product messaging, companies can craft messages using customer data, activate customers faster with onboarding messages, drive key actions with targeted messages, measure business success, and optimize their messaging strategy.