The article highlights the importance of reading in deepening expertise as a Customer Success Manager. It recommends three books: "The Trusted Advisor", "Customer Success: How Innovative Companies Are Reducing Churn and Growing Recurring Revenue", and "The Effortless Experience: Conquering the New Battleground for Customer Loyalty". These books provide valuable insights into building customer trust, measuring success, and creating an effortless experience for customers. They also emphasize the importance of personal connection, proactive guidance, and customization in customer relationships. By applying these concepts, Customer Success Managers can deepen their expertise, connect more personally and effectively with customers, and drive real business outcomes.