The ultimate marketing technology stack is a collection of technologies that marketers use to optimize and augment their marketing processes throughout the customer lifecycle. With thousands of options available, choosing the right martech stack can be overwhelming. Marketers are looking for tools that have a big return on investment (ROI) attached to an acceptable price tag. A simplified, integrated martech stack is essential to save time and reduce budget required for effective campaigns. Customer expectations are higher than ever before, with consumers wanting seamless, customized, and engaging interactions with brands. To meet these expectations, marketers need an integrated marketing technology stack with tools that foster personalized engagement. The COVID-19 pandemic has accelerated the shift towards digital marketing, and marketers are under pressure to get more bang for their buck. A winning martech stack is all about strategy first, technology second, with a focus on streamlining the marketing tech stack, leveraging data to power automation and personalization, and connecting tools and teams in your martech stack.