At Intercom, a company with a strong focus on customer communication and support, aligning the team's efforts is crucial before diving into solutions. They apply a simple three-part framework to tackle problems, which involves considering innovation, investment, and urgency. The team ranks these elements as "low", "medium", or "high" to communicate their initial thoughts on what steps should be taken and how much effort each step should involve. This framework helps ensure that teams spend the right amount of time and energy solving every problem, taking into account factors such as the solution's potential for innovation, the required investment in resources, and its urgency. By considering these elements together, teams can prioritize their efforts effectively and maximize success.