To design effective and engaging surveys, it's essential to start by defining a clear goal for what you want to learn from your customers. Next, choose the right survey format and delivery method to suit your audience and question type, considering factors like response rate and analysis time. Keep questions concise and well-written, avoiding leading or complex questions that may deter respondents. Plan how you'll use the collected data to drive meaningful actions and workflows, such as personalizing customer messaging campaigns or filtering and segmenting insights using Reports. Use targeting to reach users at the right moment, controlling where and when surveys appear, and consider adding incentives like digital rewards to boost participation. Finally, don't over-survey your customers' time, and make sure surveys are fun and personalized to foster engagement and trust. By following these best practices, you can create surveys that provide valuable insights and drive meaningful impact.