Today, retaining customers is more valuable than acquiring new customers, but facing economic uncertainty and limited resources, support teams must work smarter to increase loyalty. In the digital era, customer expectations are rising, but many support teams lack modern tools and strategies needed for personal, efficient support at internet scale. The key ingredient your support tech stack is missing is in-context support, which empowers teams to deliver exact support customers need, at the precise moment they need it, efficiently without increasing headcount or hours logged. With the right in-context support tools and strategies, you can elevate your support team from drowning in repetitive queries to becoming hyper-efficient, customer-retaining business partners, building trust, connection, and deep loyalty with every conversation. The guide shares powerful strategies for increasing customer loyalty and boosting your bottom line without overstretching your team or resources.