We're scaling great customer service without blowing the budget or killing the quality of the customer experience. To achieve this, companies must continuously innovate as they expand and adopt a modern support model that incorporates automation, self-service, and prioritization strategies. Increasing headcount is not necessary, as automation can strategically free up team time, empower customers to find answers quickly with convenient self-service channels, and prioritize the right customers. Continuous iteration is key to maximizing these benefits, and it's essential to maintain core values while adopting modern approaches. By choosing the right tools, companies can effectively automate tasks, drive customer self-service, and segment their team and customer base to scale their customer support without compromising on quality or experience.