Sales velocity is a powerful metric that measures how long it takes for a business to generate revenue, providing insight into the speed at which leads progress through the sales pipeline and the amount of revenue generated over time. It helps forecast when a business will hit its quota and allows sales teams to optimize their performance by focusing on four key components: number of sales opportunities, average deal value, win rate, and sales cycle length. By increasing these variables, such as qualifying leads for quality, driving up average deal size through strategic pricing and upselling, optimizing personal win rates through in-depth discovery and competitor analysis, and shortening the length of the sales cycle, sales reps can boost their sales velocity and ultimately hit their targets more efficiently.