The COVID-19 pandemic has accelerated the adoption of new technologies in sales, forcing companies to adapt their sales processes and adopt digital-first experiences. Buyer behavior has changed significantly, with 70% of B2B decision makers open to making remote purchases over $50,000. Sales teams need to bring their sales motion into alignment with buyer expectations, leveraging tools that allow them to meet prospects at the right time and deliver seamless sales experiences. The top three trends in sales technology include creating consistent customer-centric experiences, streamlining workflows with better tools, and fueling sales acceleration with advanced automation. Companies must adopt digital-first approaches to create a personalized experience for buyers, balance their resources, and drive better outcomes.