High-growth companies use proven sales plays to scale their revenue, rather than relying on silver bullets or magic tricks. These plays are designed to answer mission-critical questions about hiring and training sales reps, implementing new sales motions, and winning and retaining customers. The author, who has led sales teams at Facebook, Twitter, and Intercom, shares 28 sales plays that form a blueprint for growth in their book "Intercom on Sales". Three actionable sales plays are also highlighted: focusing on use cases, problems to be solved, and personas during demos; developing individual development plans with top sales reps to keep them motivated; and designing pricing options that match cost-to-value and commitment from customers.