Sales coaching is a collaborative, hands-on approach to improving sales performance by empowering individual sales representatives to identify and overcome their weaknesses. The key to effective sales coaching lies in combining data analysis with other best practices such as clear communication, two-way dialogue, and promoting team collaboration. By leveraging data-driven insights, leaders can set realistic goals, identify gaps in individual performance, understand when to stop coaching, and provide tailored support to drive measurable improvements in sales productivity and customer satisfaction. Ultimately, effective sales coaching requires a long-term focus on peeling back layers of performance data to uncover the underlying skills and training needs that will drive success for both the individual reps and the organization as a whole.