How to retain more users with value-based onboarding

The text discusses how to retain more users by implementing a value-based onboarding approach. This involves identifying the "job" that new users hire your product to do, understanding the value they seek, and tailoring the onboarding experience to deliver on that value. By removing non-essential steps and finding shortcuts to provide value, you can create an engaging first-use experience that motivates new customers to continue through the process. This approach is particularly important for complex products where different stakeholders have varying needs, requiring a customized onboarding flow for each segment. Ultimately, great onboarding leads to active, happy users who are more likely to be retained and become loyal customers.