In today's digital age, customers enter the sales cycle with extensive knowledge about a product or company, often having even tried freemium versions. To capitalize on this awareness, companies can leverage real-time sales reps to accelerate growth by connecting with prospects over live chat at the exact moment they're ready to learn more. A hybrid role combining responsibilities of SDR and AE, these reps focus on smaller accounts, helping them start trials, select paid plans, and ultimately close deals. By implementing real-time sales correctly, companies can see accretive benefits, including increased revenue and reduced churn rates.