In an on-demand world where customers can research, buy and sell everything they want with just a few clicks, traditional sales approaches are no longer effective. The future of selling lies in real-time sales, which involves connecting with leads when it's convenient for them through live chat, whether 1:1 conversations or automated by a chatbot. This approach allows sales reps to engage with leads at the exact moment they're most engaged on your website, qualify them on the spot, and move deals forward without forms or callbacks. By capturing intent quickly, businesses can gain a competitive advantage, swiftly converting valuable paid traffic into revenue, and augmenting their marketing efforts in real-time.