What are push notifications and why do marketers need them?

Push notifications offer a powerful way for marketers to capture users' attention and engage them in real-time. To make the most of push notifications, it's essential to personalize messages, avoid being spammy, pay attention to mobile use patterns, choose clarity over cleverness, adapt notifications to real-time information, and measure effectiveness rather than relying on vanity metrics. By following best practices and using tools like Intercom, marketers can send targeted, relevant, and timely push notifications that improve user experience and drive business outcomes.