Technology plays a critical role in providing customer support at scale. With the right automation underpinning your tech stack, your support team can be empowered to strike the right balance between personalized support and efficiency. The key to this balancing act is the Conversational Support Funnel, which combines powerful elements of proactive, self-serve, and human support to ensure your support is scalable, personal, and efficient. Proven ways to leverage self-serve support include saving valuable time with automatic answers, boosting customer satisfaction through efficient, personalized support, keeping response times low as your business scales, adding more power to your support – with less effort, and building a self-serve support tech stack. With the right tools in place, support teams can provide personalized support at any scale while reducing first-response times, boosting team efficiency, increasing customer satisfaction, and more.