After a successful product launch, companies are not done yet; they must continue to listen, learn, iterate, and ship improvements based on real customer feedback. The launch is the start of a marketing journey that involves reaching, attracting, converting, and educating customers. However, product launches often generate record traffic but don't necessarily translate to increased conversions. Companies should aim to measure the success of their product marketing across every stage of the funnel and identify confusion or issues that might prevent people from buying the product. To do this, they need to listen to unfiltered feedback, make sense of it, and then ship continuous improvements. The process involves taking small, thoughtful steps throughout the life of the product, rather than focusing solely on the next launch date. By iterating on what's already out in the world, companies can ensure that their messaging, pricing, user experience, and more are always improving and effective.