Product engagement is a crucial metric for SaaS businesses as it directly affects customer churn. Without a proper method to score product usage, it's challenging to understand the health of the business. Creating an engagement score helps organizations prioritize their efforts, identify areas for improvement, and make data-driven decisions. The process involves defining what engagement means for each product, tracking relevant activities, weighing these events based on their impact, normalizing raw scores, and applying them to drive actionable insights. Effective use of engagement metrics can help businesses rank users, score accounts, calculate overall product scores, compare populations or cohorts, and correlate with other business metrics, ultimately predicting and forecasting business progress. By measuring and improving product engagement, SaaS companies can unlock valuable insights to inform their strategies and drive growth.