Designers are often focused on the process and output of their work, rather than its impact. However, having a meaningful and positive change is crucial for being a world-class designer. Impact can be measured in various ways, including behavior and results. A successful designer demonstrates leadership through project management, team leadership, and thought leadership. High-quality design work solves problems and is well-crafted, while high-impact design work contributes to hitting team or company goals, is recognized broadly, and drives positive change. Designers can have impact by working on product, process, or people-related tasks, and assessing the level of impact involves considering factors such as reach, seniority, and broadening the reach of their work. Understanding one's own impact and aligning with management are essential for achieving maximum impact. Ultimately, thinking about design work in terms of its bigger picture effect has shifted Intercom's focus to prioritize impactful work, benefiting customers, business, and team members.