When everything a software company ships presents a marketing opportunity, it's tempting to announce every new feature and release. However, this approach can lead to a phenomenon known as "product announcement fatigue," where customers stop paying attention to the company's announcements. In contrast, prioritizing product announcements based on value and innovation can be a more effective strategy. This involves categorizing new features into three tiers: P1s (high-value, innovative features that attract new customers), P2s (new solutions to existing customer problems), and P3s (features that fill gaps in the product). By mapping these priorities to tactics such as changes pages, in-app messages, email, video, landing pages, and press coverage, companies can create a targeted marketing approach that amplifies their products and resonates with customers. Ultimately, prioritizing product announcements requires careful consideration of what to announce, how to announce it, and when to announce it, to avoid "announcing everything" and instead focus on making meaningful, impactful announcements that drive growth and engagement.