In today's market, customers expect personalization, and research shows that 80% of consumers are more likely to make a purchase when brands offer personalized experiences. Marketers recognize the value of personalization, with 99% believing it advances their customer relationships and 85% wanting to prioritize personalization in their organizations. To create more personalized marketing campaigns, consider using first-party customer data to enrich your messaging, integrating your tech stack to create cohesive customer journeys, reaching people in the right channel at the right moment, and building personalized campaigns across multiple channels. By leveraging these strategies, you can drive better results, impress customers, and turn them into long-term advocates.