Company
Date Published
Author
Des Traynor
Word count
228
Language
English
Hacker News points
None

Summary

The latest book from Intercom is focused on user onboarding, a critical step in scaling a product company as companies shift towards recurring revenue. The book explores the progression of understanding onboarding over the past decade, from design-focused to business-focused approaches that prioritize nudging users to do things that benefit both parties. It delves into nine key chapters covering topics such as individual vs team onboarding, keeping content relevant and fresh, identifying low-hanging fruit, showcasing product value during trials, and continuously onboarding existing customers. The book is available in various formats, including ePub, Mobi, and PDF, with new content, illustrations, and diagrams that make it one of Intercom's best books yet.