Before the widespread adoption of AI, support leaders faced long-standing challenges such as improving customer experience with limited resources, preventing team attrition, and advocating for customer needs in companies that viewed support as a cost center. With the advent of AI, these leaders are now expected to become AI experts, lead significant AI implementation projects, and communicate more frequently with executives, all while maintaining operational stability. They must navigate the pressures of achieving potentially unrealistic AI performance metrics and the risk of job losses within their teams. However, this new era presents a unique opportunity for support leaders to reposition their teams from cost centers to value drivers by leveraging AI to enhance customer experiences and expand services. To succeed, leaders are advised to become knowledgeable in AI capabilities, carefully choose AI vendors, create phased implementation plans, and maintain clear communication with executives. Ultimately, embracing AI's potential can transform support operations, but it requires proactive leadership, strategic planning, and effective communication.