A good product name gives that product a certain shape — for the team designing it, and for those who use it. To choose a memorable name for a product, start with the jobs you want people to associate it with. A name can help people create a mental model for your product, which helps them to remember and associate your product with a particular job. Other factors come into play, including how a name sounds, and how distinctive, appropriate, likable, extendable, and protectable it is. Choosing a name that describes the job creates borders for design within, setting subtle constraints for what's appropriate for the feature or features that evolve from those designs. The goal is to create an association that can be easily remembered, while defining what jobs you won't cover, which means deciding the direction of growth. A good product name should support human conversation, not replace it, and Operator was chosen as a name with this design opinion in mind.