We learned at Intercom that as a company moves upmarket, it's essential to change how sales works with the product team to master both driving revenue and being the voice of customers. To achieve this, they focused on "why" instead of "what," being more specific and less prescriptive in their requests, and leveraging customer stories to inspire action that drives real customer impact. By prioritizing problems over features and investing in a positive feedback loop, Intercom's sales and product teams have built a healthy partnership that increases customer happiness and delivers more revenue.