What to do if your messaging becomes unmanageable

To manage unmanageable messaging in a product-first company, it's essential to align on goals with strategic objectives that define relevant, context-aware, measurable, and flexible messaging. This involves categorizing messages into priority levels and implementing strict rules about who sends messages, when, and why. The process also requires evaluating the effectiveness of the messaging strategy by identifying blockers and making data-driven decisions to improve message engagement behavior. By continuously re-evaluating priorities and message goals, companies can maintain a great customer communication experience as they scale and mature.

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