The text discusses the importance of concise and clear communication in both business and technical contexts, highlighting how companies that adopt overly complex language often struggle with effective communication. It uses examples from Blackberry's press release and a fund prospectus to illustrate the difference between clear and convoluted writing. The author emphasizes that good communication is a skill that must be practiced and improved upon, particularly in fields like software development and design, where written communication plays a crucial role. Effective communication can make or break a career, and it's essential to invest in individuals who possess strong writing skills. Ultimately, making every word matter is key to achieving clear and concise communication.