Live chat support is a powerful tool that allows businesses to communicate with customers on their website in real-time, providing instant support and answering customer questions immediately. It helps businesses personalize the support experience for customers who have longer research processes or ask more questions, reducing wait times and improving customer satisfaction. Live chat also increases sales by 82% and boosts sales by 60%. To successfully implement live chat support, businesses need to make smart decisions about where it's added to their site, how their customer service team will use it, and how it integrates with other support processes. Four best practices for a successful live chat experience include offering help when it's really needed, telling customers how long they'll have to wait, helping them find the right information themselves, and giving them extra resources. Companies like GoFetch+, GymShark, Mingle Sport, Ostrom, and Maybe are already using live chat software to improve their customer support experience. To offer great live chat customer support, businesses need to think carefully about what kind of chat support they want to offer, where they'll offer it, and how chat fits in with the overall customer experience.