Need for speed: how to address leads faster with live chat

Live chat has become a crucial tool in Sales, allowing companies to respond to prospects in under an hour, increasing the chances of winning deals. However, many companies fail to maximize their messenger's potential or use it inefficiently. To address this, Intercom has identified three simple yet effective live chat time-savers: being selective about who is contacted, balancing bots with human touch, and setting proper expectations. By implementing these strategies, sales teams can improve the efficiency of their live chat efforts, provide a personalized experience to qualified prospects, and ultimately drive more conversions.

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