Announcing our new guides: everything you need to know about buying live chat

Live chat is a crucial tool for modern sales and marketing teams to engage personally with customers, but choosing the right tool can be overwhelming. The process of finding a live chat solution that fits one's needs can be daunting, but two new guides from Intercom aim to simplify this process by providing step-by-step guidance on how to build a business case, define capabilities needed, and assess the quality of any live chat vendor. With so many tools emerging in the market, decision paralysis can easily kick in, but with these guides, teams can increase conversions, beat goals, and streamline their sales cycle. Live chat leads to conversations and conversions by engaging with leads and customers where they already are, resulting in a 82% higher conversion rate for website visitors who initiate chats first.

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