Get personal: Say hello to account-based marketing in Intercom

When working in marketing or sales, identifying and targeting high-value accounts is crucial. Account-based marketing (ABM) involves creating a hyper-personalized experience for these targeted companies, using tactics such as targeted outbound emails, webinars, or ad campaigns to reach them. However, simply reaching the account may not be enough; follow-up conversations are necessary to keep interest alive and avoid lost opportunities. Intercom's new ABM capabilities enable personalized messages on the website, automatic routing of responses to sales reps, and prioritization of high-value accounts. With these features, businesses can measure success through pipeline and deal tracking, making it easier to track the impact of their account-based marketing approach.

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