Lead nurturing is the automated process of guiding prospects through the buying cycle, from initial interest to successful adoption and beyond. It involves communicating with leads throughout their free trial period to nurture them towards conversion. Traditional lead nurturing strategies often use one-size-fits-all message schedules that ignore individual user behavior, but behavior-based nurture messages adapt to a user's actions and usage patterns in real-time. A well-crafted lead nurturing campaign can increase the chances of converting leads into long-term customers by providing personalized messages at the right time and in the right medium. Key strategies for improving nurture campaigns include targeting users based on time, behavior, and specific signals; avoiding conflicting messages; using signals to send follow-ups; keeping it simple at first and adding complexity gradually; messaging people in the right place; and measuring the success of the campaign by tracking conversions and removing leads from the nurturing program after they have converted.