The traditional view of leads is often divided into inbound and outbound categories, but a new concept of "invisible" leads has emerged. These are website visitors who research products but never fill out contact forms or get in touch with sales teams. To engage these leads, companies need to find the right tools and adopt real-time sales motions that cater to their needs. By shining a light on invisible sales pipelines and taking action, businesses can convert more website visitors into qualified leads and ultimately drive revenue growth.