Intercom’s product principles: Creating personal products by design

Intercom's "Make it feel personal" principle emphasizes creating experiences that are conversational, personalized, and tailored to individual needs. This principle is crucial in designing omnichannel customer service solutions that prioritize user convenience, comfort, and satisfaction. By applying this principle, Intercom aims to provide a distinctly personal touch to every change made to its product, leveraging automation, future tech, and design thinking to create delightful experiences that drive efficiency, trust, privacy, security, and improved customer satisfaction.