Intercom has released a new feature called A/B testing for auto messages, which allows users to send the best messages to increase customer engagement and conversion. This feature makes it easy to test different elements of a message, such as medium, subject, and content, to find what works best for specific user segments. By combining targeted messaging with optimized elements, users can increase customer engagement and conversion rates. The new feature is designed to help businesses send more effective messages and build lasting relationships with their customers. Intercom's A/B testing feature allows users to test different message variants side-by-side, monitor performance, and continuously improve and refine their messages over time. With this feature, businesses can answer questions like "Is an in-app message going to drive more goal conversions than an email?" or "Which subject line will get more users to open my email?" and make data-driven decisions to optimize their messaging strategy. The new feature is designed to be simple and easy to use, allowing businesses to start testing and improving their messages today.