In uncertain economic times, building a strong business requires excellent customer experience. Research shows that 88% of customers believe customer engagement has a significant impact on their organization's bottom line. To foster strong relationships and deepen engagement, support teams can optimize processes and leverage the right tools to improve efficiency without sacrificing customer happiness. Four ways to boost efficiency include optimizing your support tech stack to reduce time spent switching between tools, using automation to make headcount count for more, delivering personalized customer experiences through proactive support, and being present at moments that matter with in-context communications. By implementing these strategies, businesses can significantly improve their business resilience and set themselves up for long-term success while saving time and money.