How we scaled product demos at Intercom

We scaled our product demos at Intercom by moving from live, personal demos to hybrid demos that combine pre-recorded video with a live Q&A session. This approach reduced technical overhead and allowed us to deliver consistent quality to attendees every time. We also experimented with on-demand demo videos, which increased viewership significantly and showed improved engagement metrics. Our constant evolution of this content strategy continues as our software develops and our user base grows.