Here's a neutral and interesting summary of the text in one paragraph: Helping customers see the full value of a product is key to ensuring their loyalty, and webinars are an efficient way to foster that loyalty. By identifying key actions for a product, such as setting auto-messages live or creating a project, companies can create activation steps that encourage customers to take these important steps. Customers who attend activation webinars are over 6x more likely to activate than those who don't, and even those who register but don't attend or aren't invited still show high activation rates. To maximize impact, companies should invite customers who have shown some level of intent but haven't yet activated, and consider inviting recently activated customers too. With targeted webinars that address specific activation steps, companies can ensure their customers engage with and get full value out of the product, rather than drifting away.