You're looking to expand your addressable market and drive the next wave of growth for your company. This is a crucial step in scaling your business, as it allows you to tap into new customers and revenue streams. To achieve this, you need to identify opportunities to expand your market by targeting different verticals, starting at the higher end and expanding downmarket or upmarket, or through classic disruption strategies. It's essential to consider what you say yes to and what you say no to, focusing on investments that will scale rather than getting blinded by a big check. A key approach is to expand upmarket one step at a time, finding customers who are slightly larger than your current sweet spot, understanding their needs, and assessing what you need to do versus what you could partner for. By doing so, you can create a more robust product that meets the expectations of higher-end customers, ultimately growing your business and ensuring your customers always have a place with you.