Custom Bots are customizable and can automate various user interactions while maintaining a positive conversational marketing experience. They can be used to capture leads, schedule meetings, provide personalized recommendations, and more. Six essential chatbot recipes for sales and marketing teams include a qualification bot that connects with the right leads, an out-of-office bot that captures leads 24/7, a product recommendation bot that increases first-time purchases, a pricing page bot that captures high-intent visitors, a competition bot that makes lead capture fun, and an enterprise bot that moves high-value customers faster through the funnel. These chatbots can be built with Custom Bots in minutes without coding, and they offer various benefits such as reduced inbox overload, increased conversions, and improved customer engagement.