Live chat can be used to warm up cold outbound leads by continuing engagement after an initial click-through, reducing spammy follow-up emails and increasing conversion rates. By personalizing live chat messages with unique URLs, sales teams can create context around marketing content and build meaningful relationships with prospects. This approach has been successful in Intercom, where leads are 82% more likely to convert if they've chatted first, and can be applied to other products using triggers and unique URL codes. By warming up cold outreach experience, live chat can turn outbound emails into inbound conversations, providing a new opportunity for building relationships with future customers.