The global supply chain crisis is affecting holiday shoppers and customer support teams, with over half of stressed-out and under-resourced customer support reps considering leaving their job. Consumers are worried about the impacts of supply chain issues, including delays, unavailability, and increased costs, with 77% of shoppers surveyed worrying they'll have issues buying gifts online this year. Customer expectations are higher than ever, leading to more frustrated customers who are contacting customer support more often, but neither customers nor support reps are confident that they can satisfactorily resolve these issues with the resources they have. To address these challenges, companies need to communicate proactively and set expectations using targeted messages, increase efficiency without increasing headcount using bots and automation, provide personalized updates before customers have to ask, and leverage personalization to deliver customized support at every touchpoint. Leading companies are building better customer relationships by using messaging tools to deliver fast support, personal, and proactive support, and powerful AI to deliver instant resolutions.