Building help content into your product launch

When gearing up for a big product launch, creating help content is often overlooked. New products raise new questions, and having supported countless product launches, it's clear that customer support teams dread the increased volume of mostly repetitive queries. Help content empowers customers to get started with new features and see the value in them, reducing the volume of questions that support teams receive. By assembling a collection of articles based on existing product documentation, such as summaries of features, design specs, product demos, and beta feedback, help content can be shared with customer support teams before launch day, enabling them to focus on more complex problems and providing customers with faster answers to simple queries. This leads to less work for support teams, a smoother experience for customers, and a better chance that new features are adopted.