Grover, a platform that enables consumers to rent devices such as phones, laptops, and smart watches, is boosting the power of their support with custom apps built using Intercom. The company's product team analyzed customer behavior and leveraged insights to inform the development of these apps, which combined with Intercom's self-serve support capabilities have helped improve customer experiences and unlock personalized support at scale. By removing unnecessary buttons from the order confirmation page, enabling customers to self-serve through the cancellation process with Resolution Bot, and building custom apps for the Intercom Inbox and Asana, Grover has streamlined processes, improved team efficiency, protected customer data with high-level security measures, and created cross-functional alignment among multiple teams. The results of these efforts have been significant, including a 10% reduction in incoming volume and a 50% decrease in time to resolve sensitive GDPR requests.