How to ask your customers great questions and gather actionable feedback – 3 key takeaways

Great Question, an all-in-one customer research platform, helps businesses gather actionable feedback from customers by asking great questions and making it easy to build a panel of customers, schedule research studies, send incentives, and synthesize insights. To ask your customers great questions and gather actionable feedback, businesses should bake in a process and culture of customer feedback, make use of research democratization, personalize outreach while working at a larger scale, identify their customer advocates and become their biggest supporters by sharing value for the customer and acting on their feedback. Ultimately, simplicity is key to success as first-party data holds the power to drive lasting customer relationships and engagement.