The report "The Future of Support Has Arrived: It's Conversational" reveals that customer support is evolving to meet the growing conversation volumes and high customer expectations. Forward-thinking support teams are turning to conversational, messenger-based support to manage high volumes efficiently and exceed customer expectations. The report highlights five key trends transforming the industry, including automation bridging the gap between customer expectations and support team capabilities, chatbots satisfying customers' need for speed, and a growing investment in proactive support, chatbots, and automation. Support leaders plan to invest more in conversational support, and companies across both B2B and B2C are adopting this approach to improve efficiency, exceed customer expectations, and boost CSAT scores.