Today we released our third book, Intercom on Customer Support, which explains how we think about customer support and the principles applied as we scaled a team to support over 8,000 customers in 85 countries. Quality customer support is a competitive advantage, not a cost, and this book aims to help businesses deliver it. We live in the age of customer support, where all businesses are becoming internet businesses and recurring revenue is key, making customer support teams crucial for measuring lifetime value. The lines between sales and support have blurred, requiring careful consideration on how to handle user queries, scale a team, and ensure costs don't impact margins.