The Intercom Customer Service Trends Report for 2024` highlights the significant impact of generative AI on customer service, transforming the industry at a rapid pace. The report reveals that customers now expect faster support, and teams are investing in AI to meet these expectations. However, there's a perception gap between leaders and their teams regarding role evolution, and old tools are being reevaluated for their inadequacy. To stay competitive, support teams need to redefine how they measure success and adopt new platforms, tools, and technology that can keep up with the AI revolution. The report provides valuable insights and advice on how to adapt strategies, save time, and enhance efficiency in an AI-first world. With the advantage currently held by early adopters, there's still time for other teams to catch up if they work quickly, making now a critical time to take action.