AI is increasingly expected by customers to provide fast and effective support, with 87% of support teams seeing an increase in customer expectations over the last year. Adopting AI can help businesses meet these evolving expectations and retain customers. A human+AI support strategy aims to exceed customer expectations, with areas such as speed of response, resolution, and availability being improved through the use of automation and generative AI. This approach is expected to provide a futuristic support experience that delights customers, rather than leaving them feeling frustrated or disappointed. By leveraging AI, businesses can accelerate response times, improve time-to-resolution, and ensure 24/7 availability, setting themselves apart from competitors who are not adopting this trend.